Published: 13 June 2023

Developing a Winning Employer Brand in the Hair and Beauty Industry

Money Just Ain’t Enough!

In today‘s environment, creating a strong employer brand through effective Employer Communication Strategies is pivotal to attract and retain motivated workers in need of growth opportunities, meaningful networking, and culture relationships. Furthermore, successful execution upon plan is noteworthy as it represents an opportunity to engage these desirable hires more profoundly with targeted tailored content over other competing options across the familiar digital platform.

Employer branding is the process of promoting a company, or an organisation, as the employer of choice to a desired target group. It forms the intersection between recruitment marketing and employee satisfaction. A strong employer brand not only attracts top talent but also encourages employee retention and loyalty. According to LinkedIn, a strong employer brand can reduce turnover by 28% and cost per hire by half.
So, how can a hair salon, spa, or beauty company develop a winning employer brand?

Keys to Acquiring Talent

**1. Define Your Unique Selling Proposition**
To stand out from the crowd, you first need to understand what makes your business unique. What is it about your salon or spa that makes it an excellent place to work? Is it your commitment to ongoing education and skill development? Perhaps it’s your dedication to sustainable practices or your community involvement.
**2. Align Employer Brand with Company Culture**
Employer branding is not just about what you say; it’s about what you do. The most successful brands are those that align their employer branding with their actual company culture. This means your values, mission, and culture should all be reflected in your brand.
For instance, if your salon prides itself on creativity and innovation, then your employer brand should reflect this. Showcase how your employees are encouraged to experiment with new techniques, attend industry events, or participate in creative brainstorming sessions.
**3. Employee Testimonials and Stories**
Potential employees want to know what it’s like to work at your salon or spa from those who know it best – your current employees. Use your website, social media, and other platforms to share employee testimonials, success stories, and behind-the-scenes glimpses into your workplace. Authentic employee experiences lend credibility and relatability to your employer brand.
**4. Consistent and Authentic Communication**
Consistency is key in employer branding. Everything from your job postings to your social media updates should reflect your employer brand. However, authenticity is equally important. Today’s job seekers are savvy and can see through empty rhetoric. Ensure that your employer brand genuinely reflects your workplace reality.
**5. Encourage Employee Advocacy**
Happy employees are your best brand ambassadors. Encourage your employees to share their positive experiences on their personal social media channels, at industry events, and within their networks. This can significantly amplify your reach and impact.
A compelling example of successful employer branding in our industry is the “Gloss & Goss” beauty salon. They have consistently highlighted their commitment to employee growth and development, offering regular in-house training and opportunities to attend national beauty expos. Through candid employee testimonials shared on their website and social media, prospective employees get a real sense of the supportive and progressive culture within the salon. This has led to a substantial increase in high-quality applications and a reduction in employee turnover.

In It To Win It

a strong employer brand is a powerful tool for attracting and retaining top talent in the hair and beauty industry. By defining your unique selling proposition, aligning your brand with your culture, showcasing authentic employee experiences, communicating consistently, and encouraging employee advocacy, you can create a winning employer brand that sets your salon or spa apart. In an industry that thrives on personal connections and creativity, a compelling

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