The hairdressing industry is changing. New trends are emerging that are reshaping the landscape for salons and stylists. Understanding these shifts is crucial for those looking to build a career in hairdressing. This article explores five of the most impactful current trends in the industry.
1. Increasing Demand for Hair Stylists and Colourists
One major trend is the growing demand for hair stylists and colourists. According to the National Statistics, employment for hairdressers, hairstylists, and cosmetologists is projected to grow 11% from 2023 to 2031 This is much faster than average job growth across all occupations. The demand for hair colourists specifically is also rising rapidly. Market research predicts the hair colour products market will expand at a CAGR of over 8% through 2024. This increasing demand creates abundant opportunities for qualified colourists to launch and grow their careers.
2. Focus on Advanced and Specialised Services
Today’s clients want more than just a basic haircut. They are seeking out advanced colouring, styling, and treatment services to express their personal style. This translates to greater demand for stylists with specialised skills in balayage, vivid colouring, updos, extensions, keratin treatments, and more. Salons are seeking out stylists who can provide these premium services.
3. Emphasis on Salon Culture and Work-Life Balance
Salons realise they must create an enjoyable environment and culture to attract and retain top talent in a competitive hiring market. Perks like employee wellness initiatives, career development opportunities, and reasonable scheduling are becoming the norm. Stylists value a healthy work-life balance, so salons are adapting to drive recruitment and retention.
4. Rise of Mobile and On-Demand Services
Going to the client rather than having them come to the salon is a growing trend. Mobile apps make it easy for on-demand stylists to connect with clients for at-home services. Events and productions also frequently hire freelance stylists. This mobile, flexible arrangement appeals to many hairdressers looking for freedom and independence.
5. Leveraging Digital Platforms for Marketing and Recruiting
Online platforms like Instagram and TikTok have become critical for salon marketing and networking. Stylists are building their personal brands on social media to attract new clients. Salons are also using targeted digital ads and virtual recruiting events to connect with job seekers. Digital savvy is now a must-have for both salon owners and hairdressers.The hairdressing industry is changing rapidly, driven by shifting client expectations, demographics, and technologies. Hairdressers who understand these trends and position themselves at the forefront will have an advantage in building a successful and future-proof career. For ambitious individuals with a passion for hair, there has never been a better time to join this dynamic industry.
Opportunities Abroad for Hairdressers Seeking New Horizons
For hairdressers looking to expand their career horizons, seeking opportunities abroad can be rewarding. Many countries offer abundant jobs, training, and exposure for those willing to make the move. Here are two prime destinations for hairdressers looking to work overseas.
The UK has a massive, vibrant hair industry centered in London. Top salons like Vidal are located here. Working under renowned stylists allows rapid skill development. The atmosphere also encourages creativity and bold self-expression through hair. Language skills are an asset but not required for salons seeking diverse talent. Hairdressers can obtain work visas like the Tier 5 Youth Mobility Visa to work in the UK for up to two years.
Dubai has become a leading global hub for hairdressers. Salons cater to an international elite clientele seeking the latest trends and indulgent luxury services. The pay is tax-free and salaries are far higher than average. Most high-end salons provide accommodation and sponsorship for work visas. Dubai enables hairdressers to join a glamorous, multicultural environment and build an elite resume of skills.For qualified hairdressers, going abroad expands creativity, sharpens abilities, and builds a global network. The exposure to new cultures, clients, and techniques can ignite passion and open up new career directions. While challenging, those who take the leap often describe their time working overseas as one of the most rewarding adventures of their lives.
The hairdressing industry is changing rapidly, driven by shifting client expectations, demographics, and technologies. Hairdressers who understand these trends and position themselves at the forefront will have an advantage in building a successful and future-proof career. For ambitious individuals with a passion for hair, there has never been a better time to join this dynamic industry.